How to have a Successful Internet Business

There are a lot of business owners that want a share of the consumers that cruise the Internet Super Highway. But they don't understand what it takes to make an Internet Business Successful. Most still think that all you have to do is post a website on the Internet and it will be successful. They need to wake up! It is a statistical fact that 64% of all online businesses fail within the first 6 months. The growth and change in the Internet since its earliest days, is incredible. The changes in the Internet come in various forms such as:

* <u>Complexity</u> - Ranging from informational sites to elaborate ecommerce sites with flash graphics, hyper links, reciprocal links, keywords, HTML codes, etc. You get the idea. * <u>Competition</u> - There are literally hundreds to millions of online businesses that offer the same or like products, services, and /or information. All of these businesses are competing for the vast number of consumers that are shopping for these same products, services and/or information. * <u>Search Engines & Directories</u> - There are literally hundreds of Internet Directories and Search Engines. That list, categorize, and rank(prioritize) all online businesses, products, services, and/or informational subject, by relevancy to searches done by online consumers looking for these online businesses, products, services, and/or informational subjects. * <u>Technology</u> - Web technology that includes but is not limited to: website editors, programming, video, website software, devices and more.

Because of ever changing technology, software, and preferences, This list of changes in the Internet goes on and on and ..........

Are you thoroughly confused by all of this? The Internet in this day and age can be very confusing, especially to a Businesses Owner that wants to have a successful website. There is no magic spell that can ensure the success of an online business. But there is a basic formula that when applied correctly builds Successful Internet Businesses. It requires 4 main components: (1) A Good Product (2) A Fair Price (3) A Good Website (4) Quality Traffic that when put together looks like this:

Good Product + Fair Price + Good Website + Quality Traffic = $$$$$$$

At this point some Business Owners are saying, "My online business has all of those things and it is not successful ($$$$)." But does your online business really have all those things or does your online business just have a product, a price, a website, and traffic. To better understand what the differences are lets take a closer look at each of the components.

1.<u>A Good Product</u> - A product, service, or information that is in demand by a reasonable number of people in the marketplace who are interested in it. Just because a product, service, informational subject looks or sounds good does not necessarily mean that there is a demand for it. The bottom line is if it sells in the real world it can be sold on the Internet.

2.<u>A Fair Price</u> - A price that means selling or offering your product, service, and/or information within a price range that most people find fair and reasonable. This does not mean the lowest price on the Internet. It means a price that people are willing to pay for that product, service, or information.

3.<u>A Good Website</u> - This is the most complex components of the formula. A website is the sum of many factors (i. e., URLs, hosting, text, graphics, keywords, technical matters, Search Engine Optimization (SEO), Data/Statistics, products, services, or information, and other essential and non-essential elements. Some say that all this and a professional looking site make A Good Website. The bottom line here is, A Good Website is a website that closes sales. This doesn't mean that a website looks good, has all the bells & whistles, or cost a fortune. It means a website that is effective regardless of how much it cost, how many elements it has, or how elaborate the design. People are committing to what your website offers. Keep in mind, It is very unlikely that your website will be fully optimized to close sales right out of the gate, testing, dialing it in, and optimization are needed to get it to that point. 4.<u>Quality Traffic</u> - Cyber space traffic to a website is online visitors that click on your website. The difference in traffic and Quality Traffic to a website is that the online visitors clicking on your website come there with the intention of purchasing whatever it is your website offers. ** This component is the most difficult for the majority of website owners to obtain. Building traffic, especially Quality Traffic, like all worthwhile activities, it is a process. However, it is easy to do if you have the right strategies and techniques to do it.

All Successful Internet Businesses are based on the formula.

Good Product + Fair Price + Good Website + Quality Traffic = $$$uccess

These components are only as good as the continued process that involves research, data collection, testing, fine tuning or dialing in, and customizing for optimal results. Due to the Internet changing and evolving, this process is constantly changing to meet the needs of online consumers and adapting to the competitive world of the Internet.

Due to the constant changing and complexity of the Internet and Internet Marketing techniques, Business Owners are employing the services of Internet Marketing Professionals to ensure a, "Successful Internet Business."

About the Author

RJ is the Chirf Operations Officer (COO) for a full service Internet Marketing Corporation, GigaRange Digital Marketing, Inc. based in Illinois. They provide services from web design to marketing consultant for online businesses of all sizes. They recently added website workshops/seminars to their services