Online Sales Rise
Oct. 17, 2005 Honey Bedford
The seasons are changing and so is the way that consumers spend dollars. As retailers bulk up for a hearty holiday season, their minds are clouded with online sales. Since the dot.com crash in 2000, ecommerce has steadily been on the rise. Today, according to epaynews.com, "research shows that B2C eCommerce totals in 2005 are likely to surpass USD 133 billion, depending on the research methodology used." Online sales figure are convincing business owners to take action online. Some business owners like Paula Carlson, of Funding Plus USA, have taken action by hiring a Search Marketing Firm. "I hired Web Content Marketing because I knew I that I needed an edge online," said Carlson. She has been using Web Content Marketing's search engine placement service and has seen great results. "At first I was skeptical, but when I started to see my search engine placement ranking improve, I suddenly began to believe," said Carlson. Her sales have increased 20 percent since she started using Web Content Marketing. She also uses Web Content Marketing's copywriting services. "I've had so many compliments on my marketing message since Web Content Marketing started writing my copy,"said Carlson. Carlson plans to continue using Web Content Marketing's services in the future. Web Content Marketing is just one of many search marketing companies that are beginning to pop up around the country. Search marketing companies give website owners the ability to attract more qualified customers and grow online sales. Jessica Beller, the owner and CEO of Web Content Marketing, believes that online sales will continue to increase. "The key to our success is we can track our results," said Beller. This way we can prove to our clients how and why our marketing actions are at work. This gives the client more confidence and allows us to stay efficient.
About the author: Honey Bedford has written for the Boulder Daily Camera business section and has been present in the Marketing industry for almost a decade.